Our mission is to expand the company beyond its BarkBox roots and look for earned media that better defined all of the ways it is working to fulfill its mission of making all dogs happy. Today, Confidant acts as the in-house PR team, with the goal of solidifying a 70- (dog) year-old company as a trend setter, innovator and disruptor in the pet category.

Through a media-relations-heavy program of brand collaborations, AI-powered design innovation, special product drops, executive profiles, data-based trend pitching and deep corporate storytelling, Confidant helped BARK establish itself as the dog experts, and reach new customers and investors through a period of explosive growth and expansion.