In advance of the 2021 holiday season, Confidant worked with beverage alcohol leader Diageo to create "Know When to Stop," a global responsible drinking campaign. The centerpiece to the effort: A series of engaging digital animations and illustrations, along with a range of campaign elements to promote positive drinking through moderation.

The campaign creative, which drove adults to DRINKiQ, the company's global resource to help people make responsible choices about drinking, came to life through employee engagement, across the company's and its employees' social media channels, and through a PR effort that utilized branded research to drive conversation about moderation during the holidays.