In 2023 MadeGood set out to tell a range of real stories about moments made better. The brand recently established its new moniker, "Highly Thoughtful Snacks", an ethos that captures how their snacks, free from the eight most common allergens, can foster a deeper sense of inclusivity and community. 

In this campaign we feature a range of docu-style stories featuring real people who have gone out of their way to consider their snack choices more deeply. We explore both from the vantage point of both the parents and teachers, and also from the vantage point from people of all ages who feel a greater sense of belonging because of those choices. 

Take a look at the sampling of work below. See how we brought this to life in earned media here.