Students are strapped for cash. So hearing about a $25 flight offer to anywhere is, well, all they need to hear.

With this simple yet powerful insight, we partnered with Amazon Prime to bring their exclusive flight promotion for young adults to life through a strategic, multi-channel campaign. Targeting 18-24-year-olds on TikTok, Instagram, and Snapchat, we amplified the offer with micro-influencer collaborations and custom creator content.

The result was a buzz-worthy activation that not only captured the audience’s attention but positioned Prime Young Adults as the ultimate destination for value, driving engagement and new memberships.