Gen Z is quick to dismiss content that feels inauthentic or salesy. So, to connect with 18-24-year-olds, we knew we had to meet them where they are—with content that feels fresh, real, and relevant. Understanding this challenge, we partnered with Amazon Prime to revamp content for their paid social strategy.

The objective? Drive acquisition among Gen Z by creating an attention-grabbing campaign that positioned Prime as the must-have membership for 18-24 year olds, offering unbeatable benefits and captivating content to remind that now’s the time to get their own account.

Our insight? Parents just can't resist taking a close look at their child's Prime history. Sometimes too close. That's reason enough to get your own Prime.

Our efforts delivered a standout activation that drove meaningful engagement and boosted sign-ups, proving that when Prime speaks Gen Z’s language, it resonates.