BARK Air lets dogs fly first class—literally. To launch the world’s first air travel experience designed just for pups, BARK tapped Confidant to unleash a strategic media blitz that extended BARK’s dog-first approach to this new venture. Touting BARK Air’s noise-canceling ear muffs to calming treats to crate-free cabins, we landed the biggest media splash in company history, including Good Morning America, The New Yorker, The Washington Post, CBS Mornings, CNBC, The Tonight Show with Jimmy Fallon, and more. The verdict? BARK is leading the pack in humane pet travel, making tails wag worldwide.