American Dream is an entertainment center in NJ, complete with an indoor theme park, water park, ski slope, & high-end luxury stores. And, for a short time only, it played host to a 10-day first-of-its-kind residency of  "The Harlem Globetrotters Experience". Confidant joined in on the fun, creating branding to generate excitement for the event. The intention behind the brand was to create energy and excitement around the colorful personalities that are the hallmark of the team.