Long gone are the days of “ownership” and relegating dogs to tiny houses in the backyard. Today’s generation of modern dog parents welcome their pups into every area of their lives.

BARK, makers of BarkBox, tapped Confidant’s PR team to help position the company at the center of America’s dog obsession as it grows its empire of dog happiness. Through a media-relations-heavy program of executive profiles, corporate storytelling, consumer product pitching and trend-based PR tactics, Confidant has helped BARK reach new customers through a period of explosive growth and expansion.