Throughout 2020 and 2021, Amazon Fresh opened physical stores across the US. With each new season, there's been a new story to tell with Confidant providing a range of content to fuel campaign initiatives. From fall vibes, to holiday indulgences, to New Year's resolutions, Fresh has something for every season. We've worked on a range of TV, out-of-home, digital, social and radio to help spread the good word. If you have one nearby you have to experience it for yourself to see how they're revolutionizing the shopping experience.